IFT – Unlocking Value, Saving Jobs

Assured hotels joined the Institute for Turnaround through their Directors as members in 2015, and in the current crisis we see this community for like-minded professionals working together to find business solutions as more relevant than ever. This wide ranging article sets out to explain why turnaround as a general business approach will be required across the majority of leisure businesses, particularly hotels, in the phase immediately after COVID19. Many of the closed hotels would have never imagined they would be in such a predicament, however we hope this gives to any reader the belief and confidence that as an IFT member familiar with a turnaround approach to our sector we have the soft skills built in to assist in what will be a slow recovery when we get there.