Hotel Sales Demand - July Report
Our analysis shows evidence of urban hotels starting to recover, particularly where domestic leisure contributes to the market mix. However, whilst volumes in the main city and airport locations have improved further progress could be hampered as overseas travel restrictions are only starting to lift slowly, with some locations clearly missing the international visitor spend.
City Centre Case Study
An update to a previous case study shows how sales & marketing initiatives have produced trading growth over the past 3 months. This is relevant to any location where the staycation benefit isn't being felt as strongly, which have still resulted in revenues exceeding budgets from a sharp rise in booking volumes.
AH-CASE-STUDY-PANDEMIC-EXIT-STRATEGY-JUL-21