Assured Hotels

Hotel Sales Demand - August Report

Contrary to the traditional summer slowdown our August hotel demand update shows all regional UK cities continuing to bounce back strongly, and quicker than their international contemporaries. Whilst there is still plenty of ground to claw back further confidence can be taken from 3rd party evidence reporting of a "balancing up" in the number of international travellers against domestic on a Global basis. This clearly demonstrates pent up demand in business markets, critical to recovery over the autumn into winter.


A greater balance is forming between domestic and international hotel guests

Unlike this same time last year, we are no longer looking at a world dominated entirely by domestic travel. This month, international trips constituted 44% of all bookings made globally, compared to 33% in August of 2020, highlighting a growing collective confidence, particularly in EMEA and the Americas.