Assured Hotels – Full Lifecycle Hotel Partner

April 23, 2025
|In Hotel Growth, Business Turnaround, Hotel Exit, Blog, Hotel Acquisition
|By Emma Vinters

Founded in 2008, Assured Hotels is a trusted advisor to owners and stakeholders throughout a hotel’s lifecycle – from acquisition, growth, turnaround, and eventual exit.

Over the past 15 years, we have successfully worked with over 350 clients across all areas of the UK, from large, branded hotel groups to small independent family-owned businesses with only a handful of rooms.

Assured Hotels Proposition

We deliver a full lifecycle hotel partnership proposition, with our services designed to allow us to become involved at any stage. Offering complete flexibility in our engagement.  our core services include:

Our experience is demonstrated in various case studies on our website – Hotel Projects Portfolio | Assured Hotels

Solution Based Approach

The sector has been through a lot of challenges in the past 5 years, risks that existed before March 2020 were artificially overcome during the pandemic, and we now face more difficult period, where a retracting economy with rising costs against falling incomes is a reality. There are clear diverging fortunes where some city locations and up-scale markets have exceeded 2019 KPI’s compared to many regions where RevPAR is still behind, so local unit level pressures while varied will be location specific.

Despite volatile trading funding options are now improving, although the cost of debt remains high. Assured Hotels approach cases with an emphasis on sustainable solutions through an initial no obligation assessment:

Risks/ threats will include:

  1. Revenue regression, regional differences, staycation unattractive.
  2. Market mix – Corporate slow & leisure demand low.
  3. Margin/ cash pressures, increased costs, labour and debt.
  4. CAPEX spend, refurbishment and compliance “on hold”.
  5. Director/ operator fatigue, often in the business day to day.
  6. Market value, trading  uncertain & constrained decisions.

Solutions could include:

  1. Management support, options to introduce interim services.
  2. Stress test financial models, 3rd party cash flow perspective.
  3. Potential for refinance / funding options.
  4. Restructure management, outsource back office.
  5. Rationalisation of portfolio, disposal of non-core assets.
  6. Planned approach to exit, value preservation.

 

Our Team of Experts – Click Here

Our people set us apart. We are each expert in our given field with experience in finance, business management, hotel operation, revenue management, PR, sales and marketing, procurement, human resources and law, all coming together to provide you with an outstanding resource to turn around, develop and progress your business.

 

Please click here to book a meeting, email mgriffin@assuredhotels.co.uk  or call 0203 916 5658.